For Iteration 2 I created landing pages for our global warming, geothermal, and wind energy ad groups. Below is a link to each of my three pages.
http://people.emich.edu/jhehr/global.html
http://people.emich.edu/jhehr/geo.html
http://people.emich.edu/jhehr/wind.html
With all of my pages I wanted to stay with our facts theme and provided five facts for each page that would satisfy what our viewer is looking for. I decided to go this route because of the information provided by our google account shows that people of looking to find facts/information on these energy issues. This in itself helps to make my landing pages better as the powershift09 site we are using now does not provide any specific facts on these topics.
Specifically on the global warming page I used the words global warming facts as my header. I chose to use these words because they are the exact words used in one of our best keywords. I then listed my five facts and provided two links. The first link goes to a video on the original site that provides one woman's testimony of climate change. The second link I made a little bit larger because this is the direct call to action we are looking for as we are hoping to have people register to become a part of powershift09.
For my Geothermal page I did much of the same . The one main difference was that I left the word facts out of the title. I wanted to see if the main issue, "geothermal energy", caught the viewers attention or if it would be less successful without the word fact involved. I then provided a few facts and two links. The composition of where these links go is a little different. Powershift09 currently does not have much info on geothermal energy and I tried to fulfill my viewers wants by linking them to another page with more info on geothermal energy. I also have my call to action to sign up in large print to try put emphasis on signing up.
Finally for my wind energy page I tried a little bit of a variation. Instead of having keywords in the title i placed an image of turbines across the taught. I thought this visual may catch the viewers attention. I then listed my five facts, but only provided one link on this page. I only put the call to action link that connects the viewer to a registration page on the original powershift09 page. I only put one link on this page because I'm curious to see if this page would receive more clicks since there is only one option to click onto.
