http://people.emich.edu/jabbouda/adwords3/aswr/
This first landing page is
for our Adgroup "And still we rise".
This originally page is more than one display page, has a long and not easy to
scan text, no bullet points but a second headline that makes the reader believe
that this website has something to do with the DaimlerChrysler Hall.->
http://www.maah-detroit.org/exhibitions/and_still_we_rise.html
My headlines emphasize the
fact that you can learn something about African American History in the largest
exhibition on this landing page. The headlines and the bullet points refer to
the Adwords Ads and the Keywords. The text is displayed in two columns to make the side better scanable
http://people.emich.edu/jabbouda/adwords3/kt
The second landing page is
for our best campaign, "King Tut". The originally website has some
text and below the text, there are the different pictures. ->
http://chwmaah-archive.com/?page_id=99&album=6&gallery=4
My website gives the user
directly some pictures, some bullet points what he can expect at the linked
source and the link to see more pictures. The headline and the title of the
website relate to the keywords and the Ads
http://people.emich.edu/jabbouda/adwords3/wai
The third landing page is
for the campaign "Who am I". The originally landing page shows a lot
of text. It’s hard to see a call of action.
->http://maah-detroit.org/email/dna-test-kit.html
My landing page starts with a headline using good-working keywords. The user gets information while reading the bullet points. Then he can click on the link to order the kit or he can read more and decide after the short sentences to click to order the kit. The text is arranged in two columns to make the site better scanable
