Bigger Buy Button

Final results

Hi all,

I am just curious how we will get the results for Iteration III and the blogging?
I have not seen anything on emuonline. Will there only be the final grade somwhen in the my.emich- student-tab or how is it usually with the IS279 grade?

- Jassin

IS 379 Final Synthesis Contribution

My contribution is as follows:

- Got into contact with Cindy @ CAHS about which landing page design she wanted to go with. 

- Reverted traffic from the Adwords Ad's back to the CAHS original landing page

- Create the team blog post and presentation

- Had fun?...

IS379 Final Synthesis Team Project

Today is he last day...

Here is a quick evaluation of what our group did this semester:

Using a variety of resources (LIFT Model, Don't Make Me Think and Web Resign for ROI) we were able to custom tailor landing pages to the organization needs of Capital Area Humane Society.

Here are a few things both Brian and I did:

- Eliminate text so the user is less overwhelmed by material.

- Make the Goal action something you know is a button and you know what's going to happen if you click it. 

- Identify a goal which will provide a revenue stream and keep them in business (going to the shelter and adopting a puppy is the way to do this)

The 3 sources provide a good foundation on how to design a landing page.  However they might not work in every scenario.  It's possible (but unlikely) that some landing pages might give the user not enough information.  What if you can't identify a clear experience that the user is primed to do?  You may not be able to pick just one goal action.  There are countless scenarios and by no means should a landing page that "works" in one organization will automatically "work" in another. 

This semester I felt our group found something that worked, and the results supported that hypothesis.

Individual Blog for Iteration 3

After hours and hours of editing and button clicking I finally validated my webpage. The solution was to take the webpage off of my private server which had an analytics script that the host added to see how many clicks were coming to their server.  

Anyways the point of my layouts is to use div centering to draw attention directly to the information I have on the page. All the information my page contains pertains to to mission trips and what vollunteers would be doing and what the programs have to offer. 

My pages are now on my emich server, people.emich.edu/oabatan

IS279 Individual Iteration3

http://people.emich.edu/jabbouda/adwords3/aswr/

This first landing page is for our Adgroup "And still we rise".
This originally page is more than one display page, has a long and not easy to scan text, no bullet points but a second headline that makes the reader believe that this website has something to do with the DaimlerChrysler Hall.-> http://www.maah-detroit.org/exhibitions/and_still_we_rise.html

My headlines emphasize the fact that you can learn something about African American History in the largest exhibition on this landing page. The headlines and the bullet points refer to the Adwords Ads and the Keywords. The text is displayed in two columns to make the side better scanable

http://people.emich.edu/jabbouda/adwords3/kt

The second landing page is for our best campaign, "King Tut". The originally website has some text and below the text, there are the different pictures. -> http://chwmaah-archive.com/?page_id=99&album=6&gallery=4

My website gives the user directly some pictures, some bullet points what he can expect at the linked source and the link to see more pictures. The headline and the title of the website relate to the keywords and the Ads

http://people.emich.edu/jabbouda/adwords3/wai

The third landing page is for the campaign "Who am I". The originally landing page shows a lot of text. It’s hard to see a call of action. ->http://maah-detroit.org/email/dna-test-kit.html

My landing page starts with a headline using good-working keywords. The user gets information while reading the bullet points. Then he can click on the link to order the kit or he can read more and decide after the short sentences to click to order the kit. The text is arranged in two columns to make the site better scanable

This would have been good @ the start of the semester

This site offers a nice overview demo of different aspects of analytics.

Living Stories

Check out Google's experiment with delivering information that tells the whole story:

News, made for the Web.

The Living Stories project is an experiment in presenting news, one designed specifically for the online environment. The project was developed by Google in collaboration with two of the country's leading newspapers, The New York Times and The Washington Post.

All in one place
Complete coverage of an on-going story is gathered together and prioritized on one URL. You can now quickly navigate between news articles, opinion pieces and features without long waits for pages to load.

Easy to explore
Each story has an evolving summary of current developments as a well as an interactive timeline of critical events. Stories can be explored by themes, significant participants or multimedia.

Smarter reading
Updates to the story are highlighted each time you come back, and older news is summarized.

Demographic Design

Using a tool that gives you demographic information about your keywords can help you design your landing page.  According to SearchEngineLand, this is true whether you are talking about ad keywords or organic search terms.  For example (from their post):

Keyword Phrase	Searches Per Day	Gender Split	Dominant Age Range
Phoenix Dentists	4	56% Female; 44% male	25-34
Dentist Phoenix	2	83% Female; 17% Male	25-34

So from this data, I know that a majority of my shoppers are female, and they’re between the ages of 25 and 34. What do I know about this age group and gender? And how can that help my client increase the phone calls to their site?

• Women outnumber men on most social networks, so make your page clean and easy to understand, and make it link to your Facebook fan page and show them how to follow you on Twitter.
• This is a bit of a generalization, but I’m not afraid to use them to get going on a new page. We’re you’re looking at a fairly web-savvy lady who may or may not have insurance. Either way, she’s looking for quality service, recommendations and up-front pricing with no surprises, be sure your page reflects that.
• Import 3rd party reviews right onto your site, and especially on this page to increase the trust factor once this user lands.
• Use straightforward language and information in bullet points. Vanessa Fox said at PubCon this year (to paraphrase) the internet is your new 1-800 number, provide ALL of the information your shoppers need at the click of a mouse.
• I would also try, and then test, an image of a “girl next door” type or some cute kids with great teeth would appeal to your user; and if your user happens to be a guy, a cute girl wouldn’t hurt a thing!

Sorry, Bud...

...but the Droid is sooooo 2009.  Come January, Google may render it redundant at best...

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