Today is he last day...
Here is a quick evaluation of what our group did this semester:
Using a variety of resources (LIFT Model, Don't Make Me Think and Web Resign for ROI) we were able to custom tailor landing pages to the organization needs of Capital Area Humane Society.
Here are a few things both Brian and I did:
- Eliminate text so the user is less overwhelmed by material.
- Make the Goal action something you know is a button and you know what's going to happen if you click it.
- Identify a goal which will provide a revenue stream and keep them in business (going to the shelter and adopting a puppy is the way to do this)
The 3 sources provide a good foundation on how to design a landing page. However they might not work in every scenario. It's possible (but unlikely) that some landing pages might give the user not enough information. What if you can't identify a clear experience that the user is primed to do? You may not be able to pick just one goal action. There are countless scenarios and by no means should a landing page that "works" in one organization will automatically "work" in another.
This semester I felt our group found something that worked, and the results supported that hypothesis.
