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IS379 Final Synthesis Team Project

Today is he last day...

Here is a quick evaluation of what our group did this semester:

Using a variety of resources (LIFT Model, Don't Make Me Think and Web Resign for ROI) we were able to custom tailor landing pages to the organization needs of Capital Area Humane Society.

Here are a few things both Brian and I did:

- Eliminate text so the user is less overwhelmed by material.

- Make the Goal action something you know is a button and you know what's going to happen if you click it. 

- Identify a goal which will provide a revenue stream and keep them in business (going to the shelter and adopting a puppy is the way to do this)

The 3 sources provide a good foundation on how to design a landing page.  However they might not work in every scenario.  It's possible (but unlikely) that some landing pages might give the user not enough information.  What if you can't identify a clear experience that the user is primed to do?  You may not be able to pick just one goal action.  There are countless scenarios and by no means should a landing page that "works" in one organization will automatically "work" in another. 

This semester I felt our group found something that worked, and the results supported that hypothesis.

IS279 Iteration 3 IndividualContribution

This is my index page which has landing page 2 and 3. I put some tables here and it couln't be used to  control the width and height with html codes. So I used with id and padding. And I focused to categorize the serivices (in landing page 2) by 1.main service 2. related service 3. other more service of senior centers. And I used seasonal saying top of the page and used a keyword "free voucher".

google news

Over the last couple weeks i have been using google news, as my main on-line news source. I like the way that it is set up, and actually use it as a resource for some of my classes.

After milestone 3

Tonight went well for all of us in IS379.  It was nice to see some of the sponsors again and show them what we have been doing.  Unfortunately, we never got to meet ours this semester.  It was very rewarding and it was great to meet all of the special guests that were present throughout the semester, and hear their feedback on our landing pages.  I gained so much knowledge from these two classes about online marketing and how to get results from your webpage.  Hopefully, I will be able to put it to use in the future. 

IS 279/IS 379 Course Review

The last post I'm going to make is a review of the IS 279 and 379 courses. Overall, I've really enjoyed myself in these classes more than almost every class I've taken. We've been rooted in the real world, we're getting actual usable experience, and weekly presentations are a good warm-up for the business world. For those of you that are in 279 that plan to take 379, I'd like to recommend Google Reader to help keep up with blogs and as a great tool to find topics to post about. I don't think I would have read other students posts nearly as much without it. If you've enjoyed 279, I highly recommend 379, although you'll still have to blog a bunch ^_^.

I wasn't going to take any "serious" courses this semester, with it being my last semester in college and having all but two random requirements to take. In the end, I'm glad I took 379. Non-IS majors may not feel the same way (I enjoy working with webpages and learning how to code html/css better), but chances are they will.

Thanks Bud, for the great experience. 

PS if you like comics books, card games, or board games, go to Fun 4 All!

IS379 Iteration 3 Individual Contribution

For this iteration I worked on the presentation slides, monitored the website optimizer experiment to make sure the code was working, and helped to develop recommendations for our non-profit, the Organization for Bat Conservation. You can view my landing page at this link. We're going to be getting feedback in the next few days about changes we will be making to the linked page for next week's final synthesis presentation.

Google Search & Rescue For Dummies

Paperback: 390 pages
Publisher: For Dummies (August 19, 2005)
Language: English
ISBN-10: 0764599305
ISBN-13: 978-0764599309

Book Description

Be amazed at all the ways Google’s at your service!

Here’s how to find your way through all the information Google offers

More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family – valuable tools such as Google Maps, Google Video, Google Earth, Google Scholar, and Gmail. Play Google games, shop with Froogle, or find stuff on your own computer with Google Desktop. The possibilities will make you Google-eyed!

Discover how to
* Refine your results with search operators
* Use Google as an answer engine
* Enjoy one-click searching with Google Toolbar
* Get specific information with Google Labs services
* Simplify e-mail with Gmail

Download: password: EShare -Link1, Link2

Google and Facebook sign real-time deal

Google seems to be the Microsoft of the web as it makes business now with Facebook. this deal with integrate data from the world's biggest social network in real time search results. Both businesses are fast becoming major players in the online world and this only helps to strengthen both companies.

Milestone 3 individual post

All that is left is to do our presentation. I'm happy with our results. I hope DMUM is too!

IS379 Iteration 3 Group Post

Hello Folks,

We're the Organization for Bat Conservation (OBC for short) and we're finally on the last leg of this IS379 journey.  We started off a little rusty from our endeavors with IS279, which Bud quickly brought us up to speed.  The first 3rd of the class was spent re-learning HTML and CSS, designing new landing pages, and a brief introduction into the world of Google Analytics.  The second 3rd of class was spent really diving into Google Analytics and perfecting our new landing pages in order to run the real "meat" of the course - the Website Optimizer Experiment.  This leads us to the last 3rd of the course, which was spent disseminating the experiment information to determine what the results meant.

Our strategy from the beginning was as simple as K.I.S.S - Keep it Simple Stupid.  From the first evening of class and getting to know the OBC's original landing page, our main goal was to dial the information overload from their site back several notches and to design our variation landing pages with one goal in mind: get people to the Bat Zone because people were already meandering their way to other areas of the site just fine on their own; it was the Bat Zone that was struggling.

With input and positive feedback from Rob Mies, our contact at the OBC, we plowed ahead and have seen successful results as we will detail in tonight's Iteration presentation.

Meghan

Sean

Akshat